Hello
My name is Natasha Vickerd
My Guarantee
I am more than a web designer, I am a consultant. It is my job to ask the questions that will make the wheels start turning in your mind. For instance, what is your end goal? Is your business something you see yourself owning for 5 years, 10 years, or for life? Would you like to eventually sell? Do you have employees? Will you have employees? How will you retire?
Together we will evaluate your business’ goals, and implement a plan to reach past old limits! This involves navigating daily operations, systems and technologies you currently have in play, and we will make sure they serve your future endeavours all while working harmoniously together. Simply put, everything in your business should flow seamlessly and represent the professional service or product you offer.
My Guarantee is to make navigating this attainable for you. Whether you are revamping an existing business or launching a new business, after working together, your company will be the envy of all!
My Skills
It is one thing to have a website, it is another to have a brand that translates across all media streams. Your customers should get the same feeling walking into your store and experiencing your service as they do visiting you online.
WordPress is my bread and butter, however, I also have experience on other CMS such as Shopify, Wix, Drupel, and Square Space. My websites are custom, responsive, fast, and I offer continuous support.
I don’t mean to gloat, but I can do some pretty nifty things with adobe programs like Photoshop, Illustrator, InDesign, and After Effects. They empower me to create logos and graphics, edit images, design short videos, advertisements, books, or even turn your art into digital assets.
Let’s make your brand come alive! Whether you need a logo designed, business cards, posters or any print material, I have you covered! Social media marketing should be the right blend of organic growth, and paid advertising. Together we will engage with your followers, explore new sectors to increase your network, and provide content that yields results! Email marketing can be a very effective way to reach a high amount of users quickly. I can build email campaigns to generate acquisitions quickly, or simply develop campaigns to build your email database!
Photography excites me! Whether you are looking for new portraits, brand images for campaigns, or product shots for your website, I have you covered!
Do you ever wonder if there is an easier way? I have been in your shoes. My understanding for your business’ needs is rooted from my experience in personal business endeavours. I’ve started successful companies in manufacturing, tourism, hospitality, event management, and the food and beverage industry. I have also gone on to scale and sell. I know that every smart business model has the end goal in mind.
My Process
Your brand is your business’s perception. It is influenced by your products, services, values and marketing. It is what people think about when they think of you.
Your identity falls under your brand, it is your business’s style guide. Think logos, colours, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging. I work to bring everything together while making the process easier and more efficient.
Conceptualize
My process is simple. I need to understand your vision, and the scope of the project, combining your ideas with my expertise. In this stage we will brainstorm, create a project vision board, learn about your business and its services, then lay out our SMART goals for the project.
Identitfy
I will work with you to identify the visual elements of your brand. These elements include your logo, colour palette, typography, image style, and general look and feel. These should be unique to your company. They should help illustrate your brand.
Design
Time to put it all together and make your brand come to life online. With the end goal in mind, I will design your website not to just serve you now, but to establish a foundation that will allow your business to continue to flourish.
Consulting & Coaching
Technology is fast. I take the time to understand your business and work to bring the most innovative concepts to your platforms, making your business an industry leader!
My Work
My designs are very unique and tailored to each client. I like a clean, and simple design which is easy for users to navigate across all devices and browsers.
I always aim to ensure that the look and layout of your site speaks to what your brand and products or services convey.
